Merchandising Audits – Retail Consultancy
A store audit provides an in depth review of your present merchandising standards; taking into account store design and layout, traffic flow, atmosphere, lighting, pricing, ticketing, window dressing and display techniques, attention to detail, and continues on to observation of customers in the way they interact with the store and the product.
A "warts and all" written report follows an on site audit. All reports are complete with photos, advice and suggestions. A merchandising audit is the best starting point for retailers who would like to lift their merchandising standards but have no idea where to begin.
Merchandising Workshops and Staff Training
Merchandising workshops are tailored to the customer’s requirements; from a wine and cheese evening with a group of local retailers, to one on one coaching with business owners or management, or an interactive training session with sales staff on the shop floor. Training is product specific wherever possible.
Seminars and Conferences
Seminar and conference services include merchandising presentations for groups of retailers, (such as those in the sports, pet or beauty industries.) Conference services also include presentations for retail training organisations, or product specific training within the structure of a company conference.
Hands on Merchandising
Hands on merchandising services include regular window dressing contracts, in store promotions, prop hire for retailers, restaurants and other businesses, or hands on display within a workshop context.
Distance Training and Advice
More and more clients from around the country are benefiting from distance training. This new service was introduced in 2009 to help retailers save on travel expenses whilst still benefiting from store specific advice. Simply email a broad selection of photographs of your business to Furore. Nicolle will study the photos to determine the most appropriate and beneficial course of action for you.
Visual Merchandising Manuals
A well merchandised store requires forethought, planning and a co-ordinated approach. A visual merchandising manual includes before and after photos along with bullet points and guidelines. A manual acts as a strong visual point of reference for staff and is a great way to say "This is how we do things around here."
Troubleshooting
Helping to transform a problem into an opportunity to grow a business; by assisting struggling retailers or working with difficult product.
Brand and Supplier Services
Working with the suppliers of branded product to ensure they are looking their best in the marketplace and have a competitive edge.
Marketing support
Working with marketing and management teams of retail chains, to ensure merchandising standards are consistent, generic and fully support the company's marketing efforts.
Literary
Literary services include providing articles on merchandising for publication, or written material for visual merchandising manuals, or the content of training material for workshop attendees.
Please contact Nicolle for an obligation free quote on a combination of any or all of the above services.
