After more than a decade as freelance Window Dresser and Visual Merchandiser Nicolle took 4 years aside to travel the world, examine retail and study psychology.

She returned in 2004 with a passion to share her combined knowledge with retailers and business owners who are determined to represent excellence and rise above mediocrity.

Visual merchandising is a persuasive and under utilized business tool and Furore aims to help retailers transform their stores into ‘destinations’ with quality reputations, by encouraging businesses to lift the bar with creative and competitive visual merchandising, to attract more shoppers instore, to improve and simplify the shopping experience for the consumer and inherently increase sales.

Most importantly, Furore teaches business owners to do it for themselves.

Nicolle combines her hands on work with merchandising training sessions. She believes the most rewarding way to deliver lasting value to business owners is by imparting knowledge. She teaches retailers and their staff how to merchandise professionally and creatively, with tried and tested methods.

With a strong background in retail Nicolle has a genuine knowledge and understanding of the challenges retailers face.

Nicolle trains instore, in small personal groups, using your own product. Together you will discuss overall store design and layout and address the concerns of staff working in vigorous retail environments who struggle with time, resources and the confidence to merchandise well.

Furore’s workshops also touch on the psychology of the consumer and examine the social experience that is ‘shopping’.